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There are four major consequences that are affecting the media in Mexico.

The first factor is derived from technology changes and the speed with which they are starting new business opportunities to make on the one hand the emergence of new business opportunities, on the other hand, there are more players want to enter, so today we see a different economic agents fighting over the spectrum, bidding and because of this trade boycotts.

The second factor is that technology is moving news and media content control to control the mass of citizens, today is moving faster, "what people say in social networks, that the bureaucratic apparatus of editorial boards, this has created a new dynamic in which the traditional role and editorializing are losing the war of speed.

The third factor is the fact that with the closeness of the elections, the media is siding with the respective groups power in an effort to define its future "electoral inclinations and business publishing," which generates to find new formats, programming realignment in search of formats continue enjoying the people, but allow it to be absorbed in a commercially appropriate to the creation of editorial products with the politically correct rules of the IFE.

And finally is the factor of opinion leaders, as well as being a factor, is a consequence of the previous three, the publicly known leaders of the screen, other political analysts and editorialists, play an important factor in bind the game content with the likes public opinion. The problem is that the public reputation is getting out of the screens or the media and therefore of the editorial boards for the effect Twitter or Facebook, where the alleged leader of view, begins to appear as a single product and are finding that the transfer of his fame may be sold individually in the cloud now.

This causes a whirlpool in the media, public opinion and the opinion published today nobody knows where it will come, when in fact the digital tag, people, the true citizen is making its world of communication with opinion leaders or not, and that is what is really changing the world beyond the media and popular opinion leaders, if not, they ask the governments of Egypt, Tunisia and Libya, and those that accumulate.