Lifetime Fitness Pay Scale

PR back to the old debate policy center

Public Relations go back to the old and tired debate, in recent days in an RP forum, all participants were tearing their hair out, because a web designer or advertiser referenced in a strange book published by him, on the future of PR, Will the placement of articles in the media, for a success fee determined? This has again achieved the publirrelacionistas be enraged, and come back to the old debate of what the profession is and how it works? Etcetera.

Such debates only thing that makes me think is that, no publirrelacionistas we have truly advance their own vision of our profession, in Mexico we have the same case. There are agencies that sell media publications for a fee determined and, where there are customers who buy them. And as the Americans say "sheets Happen", if I compare, similar attitudes among people, there is piracy worldwide. Unfortunately, in our world, there are companies and agencies that want to sell it, and worst of all is that, the media, to understand the power of this tool, they themselves have opened the door to the sale of editorial space in this way.

I just do not agree that this be called public relations and I refuse to see him as a future of our profession, so that very clear to me that another unknown is more, without knowing or practicing the profession speaks of it with total ignorance.

consider more important than the debate to focus on major changes that are being generated in the human race, the interconnectivity that we are providing the technology, and because of this we publirrelacionistas absorb the evolution of our profession, in science to keep people relating and communicating with individuals, groups, companies, individuals and governments, groups with groups. Interestingly, this great networking is changing radically the balance of the weight of the media, society, and we are slowly seeing that the credibility of many media and opinion leaders is changing dramatically, in some cases we are seeing the decline of some of them.

An example is the great power of social networks in the civil conflicts in the Middle East, which unfortunately, civilian mobs attacked reporters from various media, a sense of collusion of the media with some power groups.
In this context, the book "Trust Agents" by Chris Brogan and Jules Smith, clarifies the changes that are taking place in humanity, and recommends a simple way roads to follow in any actual communication in social networks. The

publirrelacionistas do not understand these changes, will continue to live in the past and will be anchored to the database of journalists, the relationship with them or placing items on order, are the only way the future of public relations .

will not let go until publirrelacionistas the ropes of the past, free us from these sterile quarrels sometimes do spend a lot tantrums and meaningless debates before the profession.
Public relations greater vision, to continue building their future and fulfill the important mission global society.