NEW YORK (AFP) - The once prominent internet provider AOL announced Monday a global advertising network, announced a new step in the restructuring of the U.S. company, which has lost ground in recent years. AOL
today for the Internet subsidiary of the giant Time Warner, announced a series of changes aimed at positioning itself as "the most important and efficient online ad network in the world", including moving its headquarters from its current location, Dulles (Virginia, east), New York.
The company stated that the realignment of its business, build your network Advertising.com and other recent acquisitions, marked the final stage of its transition to an Internet company based on advertising.
Last year, AOL was forced to change their model, since consumers began to orient themselves and access services in other places on the web, and tried to reorganize as a portal like Yahoo. AOL
reported Monday that the new company, to be called Platform A, will offer advertisers "access to the most sophisticated tools of target and assessment tools on the market." Platform To offer its customers, among other things, advertising known as objective, which is to track the habits of Internet users who visit the pages looking to use online advertising, according to each person.
Despite moving the headquarters to New York, considered the world capital of advertising, AOL kept its activities in Dulles, as well as Mountain View (California, West), according to a statement. When installed in New York, AOL follows the footsteps of other great groups that have chosen this technology to the conclave financial capital of Silicon Valley in California, such as Google and Yahoo.
0 comments:
Post a Comment