SAN FRANCISCO (AP) - Dozens of entrepreneurs gathered on Monday to participate in an exclusive high-tech conference, but executives of one of them, Powerset, try to realize a very difficult challenge: to beat Google with new technology.
After nearly two years of development, Powerset has begun to disseminate their research to the communication between internet browsers through a technology of "natural language".
After nearly two years of development, Powerset has begun to disseminate their research to the communication between internet browsers through a technology of "natural language".
Powerset's algorithms are programmed to understand search requests whole, a system change "keyword" used by Google Inc., Yahoo Inc., Microsoft Corp. and the owners of other search engines.
The difference will allow more consistent results by typing more specific questions. For example, "What did Steve Jobs about Apple?" instead of asking questions that resemble the language of Tarzan, as Steve Jobs said Apple. "
Barney Pell, Powerset co-founder and its president, linking the process of trial and error search with keywords with the dialogue of a child under 2 years.
"To some extent you feel good for the mere fact that the child can talk. But really want it (the child) to grow in order to speak of truth," he said.
is not the first time that a search engine has tried to understand the common language, but Powerset has drawn attention because its technology is licensed from the Research Center Palo Alto.
Better known as PARC (Palo Alto Research Center), a subsidiary of Xerox has created important devices, such as the "mouse" computer and the graphical interface for personal computers.
Ronald Kaplan, chief specialist at PARC's natural language, is now Powerset's chief technology officer.
"We have the best natural language technology" in search engines, Pell boasted in an interview last week.
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