few days ago as a forum for public relations referred to Responding to a question saying: Should public relations to talk to the consumer? And that was someone who said: "No, because we're just media relations." Luckily, in that forum, the discussion related to that concept is totally wrong, and that is a misperception of what they do public relations.
Of course the PR speak and must speak with the consumer. First did so through the media: the stories they tell are for readers of the media. Simultaneously, this content is going to the different audiences of the company.
Also, each day, more marketing is understanding the power of representing public relations for brands to help them build credibility and reputation. Therefore, today, public relations is an excellent tool of pre-selling products and great help for marketing.
Personally, I think every company selling something, service or product, and public relations, today more than ever, must help achieve that goal. This is summarized in one phrase we usually tell our clients at the agency, "Image does not sell, is useless." Unfortunately, this mistaken position that sometimes fashion is thinking by some pseudo professionals public relations, continues to affect the reputation and the true potential of the profession.
is important to say that every day, in a world of continuing crisis, the risk for companies is higher. Empathy establishing interconnectivity with consumers and users, it also creates more risk for companies, organizations and governments. To this end, the best tool to deal with these "demands of society" are public relations, and the power of the Internet, much of what is happening in the world and not even discussed in the media, rather than days then as bad news.
Does this still be people who believe should not be talking to consumers, or that everything is only in the media?, Oops, I think we know what world they live.
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