few days ago I had the opportunity to lead a strategic planning session to define the business model of a company using innovative techniques. In some part of the exercise, the group was divided into small groups each work element of the business model and make decisions that would change the direction of the organization. In a conference room with 14 people organized four groups.
The funny thing is that although they were all in the same room, each group began to make decisions without informing or consulting the rest of the participants. When everyone started to report their share of work, they realized that lack of information and absence of communication, decisions had been taken the wrong.
Some cried that nobody had warned them, others wondered why other groups have not reported, and so forth ... So did all the usual excuses and recriminations normal in such situations. If this happens between a small number of executives in a boardroom, can imagine what happens in a corporation larger or a multinational company? In the end, all participants understood that for business to flow properly, there must be good communication.
The interesting exercise is to understand the basic principle of business communication starts in each of the persons working in the company and that is a problem of will to the communication. It is important to note that in this process, which supposedly is natural in humans, involving many factors, starting with the excitement, forgetting, ego, laziness and reaching in order not to communicate a particular intention .
Today, in the business world, this human factor is one of the main brakes or qualities to achieve business goals. This group of executives were very clear the impact of communication in the future of their business, with a simple exercise in a small conference room.
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